Guidance on store naming

Clear store names are crucial, especially when managing multiple locations. This name is what customers will use to identify and select the correct branch when ordering.

1. Include Location: Always add a geographic identifier to the store name. This is the most important step for clarity.
2. Be Specific Enough: Choose a location descriptor that clearly differentiates this store from your others.
   • If stores are in different cities: Use the city name (e.g., "Brand - Austin", "Brand - Dallas").
   • If stores are in the same city: Use distinct neighborhoods, areas, or even major street names (e.g., "Brand - Downtown", "Brand - Southpark", "Brand - Main Street", "Brand - North Side").
3. Be Consistent: Use the same naming pattern across all your stores. This helps customers understand the options quickly. For example:
   • [Brand Name] - [Location Descriptor] (e.g., Okra Catering - Downtown)
   • [Brand Name] [Location Descriptor] (e.g., Okra Catering Downtown)
4. Keep it Concise: While clarity is key, avoid overly long names if possible.

Example: If you have two stores in Austin, naming them "Okra Catering - North Austin" and "Okra Catering - South Austin" is much clearer than just "Okra Catering 1" and "Okra Catering 2".